TikTok Engagement Rate Calculator

Discover your TikTok performance with our free engagement calculator. Get personalized insights and growth strategies used by 500+ UK creators.

Calculate Your TikTok Engagement

Enter your total TikTok follower count
Look at your last 10 videos and calculate the average likes
Average comments from your last 10 videos
Average shares from your last 10 videos

Why TikTok Engagement Rate Matters

  • Algorithm Boost: High engagement signals quality content to TikTok's algorithm
  • Viral Potential: Videos with 10%+ engagement are 5x more likely to go viral
  • Creator Fund: Higher engagement improves earnings from TikTok Creator Fund
  • Brand Partnerships: Brands prioritize engagement over follower count
  • Audience Quality: Shows you have an active, interested community

TikTok Niche Benchmarks (2025)

Dance & Performance 8% - 15%
Comedy & Entertainment 6% - 12%
Food & Cooking 5% - 10%
Beauty & Fashion 4% - 8%
Business & Education 3% - 6%
Fitness & Health 5% - 9%

How to Improve TikTok Engagement

  1. Hook viewers in first 3 seconds - start with action or intrigue
  2. Use trending sounds - participate in popular audio trends
  3. Post consistently - 1-3 videos daily for best results
  4. Engage with comments quickly - respond within first hour
  5. Create shareable content - tutorials, tips, entertaining moments
  6. Use relevant hashtags - mix trending and niche-specific tags

TikTok Engagement FAQ

What's a good TikTok engagement rate in 2025?

Generally, 5-9% is good, 9-15% is excellent, and 15%+ is outstanding. However, this varies by niche and follower count. Smaller accounts often have higher engagement rates.

How is TikTok engagement calculated?

TikTok Engagement Rate = (Likes + Comments + Shares) ÷ Followers × 100. Some also include saves and profile visits, but the core formula focuses on direct interactions.

Why is my TikTok engagement dropping?

Common causes include: posting at wrong times, not using trending sounds, inconsistent posting, shadowbanning, or audience fatigue. Algorithm changes can also affect reach.

Can automation help grow my TikTok account?

Yes, when done correctly. Smart automation can help with consistent posting, trend monitoring, engagement timing, and analytics tracking. Avoid basic bots that violate TikTok's terms.